Worked on the PAX Online branding for the 9-Day online celebration of gaming culture and community.
Our marketing efforts included curated marketing to fans with specific gaming interests based on prior attendee surveys, so we could give them content relevant to them. My goal here was to bring through the collegiate feeling through copy and design elements to make you feel like you were taking an online course and you were a student of gaming.
Event Director: Kyle Marsden-Kish
Marketing Manager: Sean Gonzalez
In conjunction with Penny Arcade